Andrea Maloney
Product & New Ventures Leadership
Building the product
is only part of the job.
I lead products, teams and the commercial work behind a launch.
My career has taken me from design to immersive technology, a founder’s seat in Seoul and international market development. I’m interested in the whole business: the experience people have, the decisions a team makes and what gives a product a place in the market.
Explore selected work↗
Selected work
2021 - 2026 / Four chapters

South Korea · First marketConfidential clientFurther details available in conversation.Readiness before reach.
Product fitValidated
Partner modelDefined
Local operationsPilot ready
↗01 / International market development · 2026 - present
Developing a South Korean route to market for a US creative-products business. Product fit, partner economics and local operations, planned as one programme.
Market strategy / Partner programme / Pilot readiness
↗02 / Izisurf · Co-founder, CEO & Product Lead · 2026
A creator venture built around K-culture. I connected product, creator acquisition, brand relationships and the operating model behind recurring participation.
Web & mobile launch / Community / Commercial model
↗03 / O-HIVE · Product leadership · 2025 - 2026
Shaping advanced spatial technology into a review product that project teams could use: inspect a site, resolve a finding and know who acts next.
Enterprise workflows / Technical delivery / Product launch
NEOS↗04 / Neos · Product & operations · 2021 - 2024
Product direction, a new identity and the operation of a multidisciplinary team. An expansive virtual platform became a more coherent product to discover, enter and explore.
Six-person team / Staged roadmap / Immersive experiences

The thread through the work
Design taught me to see the detail.
Leadership widened the frame.
I began with the experience on the screen. Over time, the questions became larger: which product deserved the team’s attention, what a launch needed around it, and how a new venture could earn its next step.
More about my journey↗How I lead↗
The next chapter
An important initiative.
A clear owner.
I’m open to opportunities in Japan or South Korea.
Product leadership, programme ownership and new ventures where technical judgement and commercial responsibility belong together.
The responsibility I bring↗